It is quite common these days to see automakers using sexy models at their car launch or at motorshows. I often question whether this is to attract the guys to come to the event to see the girls or the cars! The girls will no doubt attract a certain number of guys but the question is whether the girls will over shadow the car or the product at the event. China has banned the use of sexily dressed models at motorshows because it was getting out of hand at one point where the models were barely wearing anything or the clothing they wore were just too revealing.
A classy model at a car show is perfectly acceptable as it may be a nice touch when it comes to take photographs. If the sexy model is used to promote products I seriously doubt that the company promoting the product is really getting the real attention that they are after since the sexy models only attract the guys interested in taking pictures of the girls rather than the product itself. I have personally seen cases where the crowd will follow the girls and when the girls leave the booth for a break or walk to another location, the crowd follows leaving the booth with little or no visitors. The right attention is not there. There were even cases where the booths that did not hire any models literally had no attention or visitors at all! the crowd was there to just look at the girls.
The companies who use models to promote their product should really think whether they want real visitors who are seriously interested in their products or perverts who want to only see the girls?!
For branding purposes using a sexy model will definitely help since many pictures of the girls with the brand or logo will be taken and shared on social media or in print publications. The brand name can easily be seen circulating around.
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