Mazda may be one of the smallest car makers in Japan and in terms of financial and research resources they are probably the smallest. Mazda has survived this long due to their different approach in car design. They have been known to create some very good looking cars but never did have the engine technology to match. In the recent years where they launched the SkyActiv engine and re-worked the body of the car models, the results have been positive. Their sales numbers are up and they are able to attract a wider group of buyers compared to previous generations of cars.
The new line up of Mazda 6, 3 and 2 have gained momentum and many young buyers are now considering Mazda over traditional brands like Toyota and Honda. It is a good thing since Mazda has adopted the Zoom Zoom theme for the last 10 years and now with the current evolution of the models the cars have the looks to match. The new models' interior has also broken away from the traditional Japanese styled interiors. The new Mazda 2 and 3 have a European look to it, similar to Audi and BMW. It is also packed with features and functionality that are not found in competing models such as the Honda Civic, Toyota Corolla, Honda City or the Toyota Vios. Pegging it at very similar prices the Mazda models are now a serious contender and the fresh look will attract buyers wanting something different rather than the run of the mill Toyota or Honda.
In this day and age where technology and design themes move so quickly, Mazda did the right thing by thinking outside the box in terms of design. It is little wonder why Toyota just signed an agreement to collaborate with Mazda. Toyota needs an injection of youth and fresh design while Mazda needed access to more R&D resources.
Take a look at the current designs of the Mazda 2 and 3 and you will see what I mean.
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