car companies that defy convention

There are two car companies that I personally admire the most for their approach to car making. Unlike typical large car companies that makes cars by the hundreds of thousands and use parts that are shared with more than 8 models to keep costs low and the cars are made for the masses without passion.
Tesla and Koenigsegg are the only car companies in the world that shake up the automotive world with their ingenuity and forward thinking.

Tesla is by far the best electric car in the world with state-of-the-art technology that even main stream car companies that are flush with cash struggle to come close to. The Tesla cars are so well designed that they are unlikely to be called old fashion in the next 5 years. The cars are designed to allow in-model evolution where wireless updates can be carried out periodically to improve the car's battery life, extend the driving range, improve performance, fix bugs and all functions to on-board control system. This is truly forward thinking. The cars did have bug initially which have gradually been ironed out. As with all other cars that roll out, the first few years will see the car companies rectifying bugs in the car. The amazing thing about Tesla is that it's designed is far beyond anything BMW, Porsche or even Toyota is able to follow. The Tesla is also able to out drag powerful American muscle cars on a drag strip and yet drive home in comfort. Tesla is now making its way into emerging markets such as China to grow its sales volume. It may not have turned a profit yet but it will get there as more people come to accept its technology.

Koenigsegg is on the other extreme end of the scale where Christian von Koenigsegg spares no expense to develop his hypercars to be the best in the world. His unrivaled passion to be the best and produce the best has won him many admirers and respect from the automotive industry. Koenigsegg was the first company to make and use carbon fibre wheels and also 3D print their own turbo. This is totally unheard of. Koenigsegg also broke convention by redesigning the car's door and even transmission system. He believed that conventional may not be the best so we he designed it to suit his purpose. He was willing to explore the usage of new materials and new manufacturing techniques to make things better. The Koenigsegg car may be one of the most expensive in the world but those who are able to afford one knows that they are buying passion, innovation and creativity. It like having a bespoke suit made by the best tailor using the best materials possible sparing no expense.

Both these companies are not big in comparison to General Motors, Toyota and VAG group. The resources at their disposal is far smaller than any of these giants.