when less is more expensive !

Car makes try to load in a lot of functions and electronic gizmos to make their cars more attractive to the buyer. Things like Sat-nav, Apple play head units, Bluetooth connectivity, blind spot indicators, lane departure warning and etc. The list goes on and on. Same goes for safety such as additional airbags, thicker pillars and thicker door structures. All this is good and in the name of safety.
Then comes the sports and super car makers who will flip it their other way and take everything out to save weight. One would think that removing these items from the car would be cheaper since you have less gadgets in the car. The answer is no! car makers like Porsche and Lamborghini charge the customer more for the light weight version with no radio, no air conditioning, no power windows, no sound insulation and not electric mirrors! Instead some of the car parts have been exchanged with carbon fibre panels to further reduce weight. The car may be 100-150kg lighter but the cost of the car goes up by at least 10-15% over a standard model.

to the average guy this is ridiculous but to the hardcore enthusiasts this is a god send. it may seem very strange that one would have to pay more to get less. I think it is all down to clever marketing by the car makers and creating the elusiveness of the model to make it special. Having the courage to charge more for it gives it the perception of being special.

These light weight models are usually sold very quickly as they are made in limited quantities and are often traded at much higher prices once the car has left the showroom. It is impressive that such a concept can work but it has been making Porsche and Lamborghini a lot of money in the last decade.

Lamborghini's SuperLeggera models and the Porsche GT3 models and the R models are highly sought after and since the production was very limited some models can transact at double the original price when it is resold in the second hand market.