Tuesday 4 October 2016

Tesla vs all the car companies

Recently we see numerous car companies claiming that they will be introducing their own version of the electric sports sedan that will rival and beat Tesla. It is funny that all these companies make such claims and will only introduce their cars in 2019 or 2020. That is some 3 years away and yet they are making such claims now. Teslas model P, S or D have been around for a few years now and it takes other car companies so many more years to even catch Tesla. It is ridiculous that they can make such claims when they don't have a car capable of competing with the Tesla now!

Audi, Porsche and now Mercedes claim they will have a competitive car, all of which can charge the batteries to 80% within 30-40 minutes via a rapid charger. Seriously come 2019 or 2020, we don't know how far Tesla would have gone with their development. they could very well move the yardstick much further and the car companies will just have a bigger mountain to climb.
It is very obvious that Tesla made such a big impression that car companies have no choice but try to chase Tesla. Electric cars are definitely here to stay and with Tesla building the gigafactory which will supply more than 70% of the world's car batteries will no doubt be a defining moment in automotive history. And it will be ironic if any of these car companies will end up buying the batteries from Tesla's gigafactory.

Tesla definitely rocked the automotive industry by doing things differently and big detractors like GM and Ford we trying to find ways to destroy Tesla. Despite several crashes that resulted in the driver dying, Tesla was the first company that pioneered the self driving function. Tesla is still the only company that dares to take the first step to introduce the self driving function. It is a huge risk but someone has to do it. Like any innovation there is always the element of risk and failure. Without failure one would not learn the true problems and how to make progress and improvements. to put it simply Tesla is decades ahead of its nearest car company rival.

With every new innovation that Tesla introduces, all the car companies are watching and trying to emulate. Tesla's thinking is many years ahead and since they develop technology that is for the future all the car companies are just playing catch up. Innovation is the key to Tesla's survival and Elon Musk is one man who is willing to take the risk to make a difference.

Being a new car company is never easy but taking the automotive industry head on is another huge challenge. Tesla excelled where the others failed and made electric cars exciting again. I am very sure there will be a new innovation waiting to be introduced and everyone in the auto industry will be watching.

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