new Ford GT

Ford introduced their latest super car that can hang with the best of that is made in Europe. The Ford GT is the reincarnation of the legendary Ford GT40. The new model is made using all the latest materials and technology any car factory can get their hands on. The car looks spectacular and is worthy of its place next to any Ferrari or Lamborghini. The craziest thing is that Ford decided to make only 500 cars and they will hand pick who will be the lucky buyers for this car!

You would expect Ferrari or Lamborghini doing this with special limited production models and likewise for Porsche but Ford???!! the last model GT had a production run of over 4000 cars and it has its place as a cult car. I am not sure so that producing only 500 units and hand picking the buyers will be a smart thing to do. It does create a sense of exclusivity and keeps that car special however Ford can easily make 2000 units and keep it exclusive. They would also be able to amortise the cost of development and keep more buyers happy. ford can't keep the owners from profiteering from the sale of the car but at least more people would have a chance to own it.

The new GT looks very impressive with its advanced aerodynamics and also using a V6 twin turbo engine. The aim is to improve efficiency in every department and give the car a chance to keep up or beat the best from Europe. The previous model was extremely thirsty and would require regular trips to the gas station compared to European competitors. Ford has already raced this model in Le Mans and is really putting to good use all the development they have done on this car.

Ford certainly have the capacity to build super cars but in this instance the GT is like a demonstration of their capability rather than a profit making exercise. This is the same for Lexus with the LF-A. Lexus didn't make money on the LF-A but wanted to do it to show the world that they are capable of making super cars.

Perhaps after the final unit has rolled off the production line and the demand for the GT is good, Ford may consider extending the production to make an extra few hundred units.