New models from Proton - is it too late?

Proton recently teased the Malaysian public with a few new models, a new EV Iriz model and a new Perdana model and also a new 1.3 turbo engine. The company seems to be going all out to win back some confidence from the public with such announcements but the question remains if this is all in vain and is it really too late for Proton to make a come back?
the damage done over the years is really quite a large hurdle. the public perception of Proton has always been poor and even the die hard supporters of buy Malaysian made has abandoned them. Proton cars are still seen as low value, low quality and low tech cars and Proton does not bring anything new to the table every time. they are always trying to play catch up and have not innovated anything. Unlike the Hyundai which should be the direct comparison since Hyundai and Proton start around similar time has gone on to be a force to be reckoned with. they have done well in US as well as other parts of the world. Their cars are still cheaper than Japanese but they are no longer looked at as low quality and low tech cars.

Hyundai regularly package their cars to be good value since they bundle in a wide range of accessories and new functions to their cars. these new function are usually found in much more expensive European cars or Lexus.
Proton has not made any impact outside Malaysia and with domestic sales dwindling it is a monumental task for them to claw back any kind of momentum. Firstly they need to capture back a larger slice of the domestic market before going on to attack the overseas market. I often wonder if Proton has a 10, 15 or 20 year plan for their development and marketing. It seems everything is haphazardly done and stop gap measures are often introduced to solve some problems. With the cash pile that Proton had during the 1990s Proton should have gone on to team up with foreign automotive engineering companies to develop new models and build on that momentum. Instead a lot was wasted on silly ventures such as on the MV Augusta motorcycle and Lotus. Both companies bled out Proton plus employing far too many useless engineers to do simple jobs.
Dr. Mahathir has to face reality and let go of his huge ego and shut down Proton if it cannot compete. He is already in his 90s and he will not live that much longer. there is no shame in shutting down his pet project that has become a national burden.

All the signs are there to show that Proton should not be in existence today.
1. small domestic market
2. poor engineering and design
3. poor quality control
4. limited technology transfer from Lotus
5. few export markets buying Proton cars
6. Out of date technology
7. dwindling local sales
8. low local confidence
9. poor engineering expertise
10. lack of innovation