Thailand has one of the most vibrant automotive accessories industry in South East Asia. Over 60% of new cars that are sold every month will have some sort of accessories added to the car. The most popular among the young car owners are to change new wheels, add body kits or change the original radio to a unit with a LCD monitor and TV tuner. The reason for all these changes are to make themselves different from the others and also add in-car entertainment to keep themselves entertained when they are stuck in the notorious Bangkok traffic jams. Having nothing to do in traffic jams, watching TV is the natural choice among Thai people. In car entertainment is a much bigger business in Thailand than compared to Malaysia.
The annual Bangkok Motorshow has some of the most elaborately decorated and modified cars in this region. On average many new car owners will spend over US$2000 on their cars. The modifications are not limited to men. Women are starting to spend money on their cars to make them look better and have better quality audio systems. Surprising as it may be, the industry's growth is not fuelled by men only, women are contributing to the growth.
On the more extreme end of automotive accessories industry, you will be able to find hardcore modifications such as engine swaps, performance tuning and cosmetic modifications like wide body kits. The illegal street racing scene in Thailand is very much alive and kicking. One would be able to watch illegal drag racing at night and even street level drifting. All this fuel the automotive accessories industry in Thailand.
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