Monday, 21 April 2014

Luxgen Taiwan - Taiwan's own home grown car maker

For a small country Taiwan has done very well for itself especially in the technology and consumer electronics field. It is known for their big brands like Acer, HTC, Mio, Garmin, Asus and Tatung. It was never know for its automotive industry because in the past all it did was sell cars made in Europe, US, Korea and Japan.

6 years ago major car assembly company YuLong decided to take a big risk and embark on making their own car branded as Luxgen. Up to now they have 4 production models with another 2 possible new models hitting the market in 2015. For a car company with so little history they have done very well. The engine is self developed and coupled with an Aisin 6 speed gearbox. The engineering team took a lot of lessons from other car companies by sharing parts and platform to keep the production costs low. Their current model line up include a SUV, MPV, cross over SUV and a sedan. Each model has some similarity with one another showing their same Luxgen DNA.

Being an electronics hub in Asia, Luxgen took the opportunity and fully equip the car with electronic gadgetry such as multi camera parking system, full multimedia system, digital displays, climate control air conditioning, multi sensor parking system and an innovative dash board design. Luxgen showed its dedication to improve their car by constantly researching new parts and components to help their car compete with bigger car makers with more experience.

In early 2014, Luxgen's R&D team based in Taipei set the lap record for a production car in the Pen Bay Circuit beating other major car makers.

Their cars are now sold in China, Russia, Middle East and Vietnam. it is always good to see a new car maker trying their very best to improve themselves to make themselves competitive on the world stage.